The current state of UX in Italy 2025: take the survey

How is UX in Italy and where are we going? Tell us about it: from jobs to salaries, from geography to clients

The national UX survey was launched to understand how the discipline and professions are changing in a deeply evolving market and context and what new trajectories the future holds.

The design community is now questioning itself on several fronts:

Is UX just a cover for ineffective business models?
Have we really reached the peak of UX with the completion of digital transformation?
What will be the future of UX or how will it reach a new maturity?
What impact will AI have on the future of the profession?

With a critical and searching spirit, this collaborative initiative will try to understand:

What is the real situation in Italy?
How do UX designers, service designers, product designers and other roles that deal with user experience actually work on a daily basis?
What are the current challenges and opportunities?

Help us build a shared reflection!

#uxitalia2025

Participate in the survey here.