The project’s final event in Copenhagen

How do we spark an inclusive and transformative movement towards sustainability? What role do aesthetics play in boosting the green transition? And how can these ideas help us build an irresistible, circular society for all life on Earth?

For the past two years, the EU project Desire an Irresistible Circular Society explored these questions, experimenting with innovative approaches to foster a truly inclusive movement.

Last week, the Desire team of Politecnico di Milano joined other 23 partners in Copenhagen to exchange results, experiences and insights at a sold-out conference taking place at the Danish Architecture Center (Dansk Arkitektur Center). Professor Alessandro Deserti and Professor Emma Puerari presented learnings from the project. Professor Beatrice Villari facilitated a discussion about the two Italian experiments in Cascina Falchera (Turin) and MIND (Milan).

DESIRE is an international European research project involving the Department of Design as part of the New European Bauhaus initiative, launched by the European Union to spread the culture of the European Green Deal among citizens.

DESIRE takes up the global challenge and proposes a transformation that does not encourage the crossing of planetary boundaries. With the perspective of breaking traditional approaches, patterns, actions and mindsets, it proposes designing inclusive housing by optimising the use of material flows and rebalancing land use to accommodate resource production and biodiversity.