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Pei Xue

Researcher

Pei Xue

Researcher

PhD in Design, Assistant Professor in strategic design and design management at the Department of Design at Politecnico di Milano.

Her research mainly focuses on applying design (thinking) approaches and methods as a strategic catalyst for fostering innovation in organisations in both private and non-profit sectors. Particularly, her research interests are strategic design for responsible business, design for the third sector, and design for systemic transition. Currently, her work addresses the development of design-driven strategies to transform the furniture sector through servitization towards sustainability and circularity.

She is experienced in working with interdisciplinary and intercultural teams. In the last five years, she has participated in several EU co-funded research projects (e.g. Co-Create, CREA summer academies, HECOF), national and international research projects (e.g. ECODeCK, ACTAS, Longevicity). Besides, she has also co-led a number of strategic and service design projects for clients in diverse sectors, including NTT Data, Magis, KUKA home, Midea, Chicco, Fondazione Cariplo, and Universities.

She has conducted didactic activities in both public and private universities since 2015 on topics such as business design, strategic design, service design, design and strategy in digital environments. She has been the author of published research articles in international peer-reviewed journals, book chapters, and conference proceedings.

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